JAKARTA, March 20 (Xinhua) -- The "China Brand Show" is being held here from Wednesday to Sunday with an aim to guide Chinese building material enterprises to better enter the Indonesian and ASEAN markets.

The event, hosted by the Trade Development Bureau of China's Ministry of Commerce, is held in conjunction with the 2019 International Building Material and Interior Exhibition, which has been very popular in Indonesia since its first launch in 2003.

According to the organizer, more than 40 enterprises from China's provinces of Guangdong, Fujian and Zhejiang are participating in the event.

During the five-day event, a variety of advertising and mutual communication activities will be organized, including high quality products recommendation, face-to-face communication between international purchasers and exhibitors, and new product releases which show new trend.

In recent years, China and Indonesia have witnessed closer exchange and cooperation in the area of economic and trade, with both sides actively engaging in the building of the 21st Century Maritime Silk Road.

China has been Indonesia's largest trading partner for eight consecutive years, and Indonesia is China's second largest investment destination in ASEAN.